I was commissioned by the California Bluegrass Association to design a t-shirt for their history-making appearance in the 2017 San Francisco Pride Parade. Not only was this the first ever appearance of a bluegrass organization in a Pride event, the CBA's Bluegrass Pride contingent was voted "Best of the Best Overall Contingent" at SF Pride 2017. Along with the shirt design, I also created swag to hand out to the contingents and audience, spreading the gospel of bluegrass music.
Fond, Inc. (Formerly AnyPerk)
The rebrand of AnyPerk to Fond has been the largest scale project that I've been a part of to date. After AnyPerk selected the name Fond, developed Anthony Shore of Operative Words, AnyPerk hired Prophet to rebrand the company. I was the sole graphic designer responsible for taking the new brand guidelines, provided by Prophet, and transforming all of AnyPerk's sales collateral, customer facing documentation, internal collateral, employee and prospective swag, digital presentations, e-books - you name it. It was all revived and created new in Fond by launch deadline. I was also on the team collaborating the rebranded website, providing feedback, suggestions, and graphics for its creation with Automata Studios.
Today, I am plugging away, designing for Fond; digital ads, landing pages, conference booth, and all those presentations and new collateral with content produced by the marketing team.
The Handsome Ladies
I'm a Vice President and the Branding & Marketing Chair of a nonprofit organization benefiting women bluegrass musicians. I am developing our brand identity so that we may have an official, recognizable, and distinct voice in the bluegrass community, effectively growing our reach and public awareness to gain financial donations, providing new opportunities for women in bluegrass music, and furthering our mission. Visit the website at: thehandsomeladies.org
During my tenure at Vanguard Properties, I was involved in all graphics produced and responsible for internal branding adherence among the marketing designers. I produced a mass volume of printed and digital materials that fall on a daily, weekly and/or monthly schedules. I also designed custom brochures, cards, books, direct marketing mailers, e-mail marketing items, company policy documents, and worked to maintain brand guides and standards.
The Alabama Bowties
Logo package for San Francisco Bay Area based bluegrass ensemble.
Each book in this conceptual series highlights unique neighborhoods in a chosen city, showcasing the overlooked and hidden secrets of the city, as well as its unpleasant and disturbing aspects. The San Francisco edition contains all original photography.
Together, with my freelance partner, we created a logo design for a luxury real estate agent and then applied it to all the collateral that he would need. The final outcome was a branding guide book and enough collateral to hit the ground running independently - or cohesively with any agency.
Teofilos Restaurant is a regional treat in Los Lunas, New Mexico, a town rich in cultural heritage but lacking in interesting graphic design. I redesigned my favorite restaurant’s menu set and take-out packaging, incorporating a linoleum block print to accent the local spice of my hometown.
Serving the greater Bay Area, Baylink Ferries is a staple for traveling to and from San Francisco, Vallejo, Oakland, and Napa. Their previous identity reflected an era of the past and the organization was in need of an entirely new logo, corporate identity set, and electronic applications. Now, with its identity properly realigned to the 21st century, Baylink can continue to grow its customer base.
As a fashion stylist, I coordinated models, hair and make-up artist, professional photographer, and photo studio space to showcase a local jewelry maker’s naturally inspired garb. As a designer, I incorporated the final photographs into the layout of this fashion editorial, directing the entire process from start to finish.
The Always Looking Sexy Calendar was a project that raised over $15,000 for the ALS Therapy Development Institute based in Cambridge, MA. I was the principle designer and assistant to the creative director, an ALS patient for whom I was an in-home caregiver. Together we brainstormed concept while I handled pre-print, photo retouching, and design.
Quaint Magazine is a concept publication created for the urban, crafty, and traveled gals. For this fashion editorial I collaborated with Fashion Marketing and Management major Devin Duckworth, who provided content while I provided the layout design.
Blending two of my favorite things: music events and design = fun!
Logo with in-progress branding identity package for a start-up confections company based in San Francisco.
Like a lot of publications, Oakland magazine has suffered from cluttered design. My redesign gives the magazine more white space and a contemporary type treatment. Oakland magazine showcases people, places, and events around the Bay Area and the world, and its design should reflect the cosmopolitan energy of the city.
Le Village is a charming French lemonade brand sold in boutique markets. The original brand identity incorporated washed-out colors and lacked creative imagination and excitement. Most importantly, it was misaligned with the target market. The new brand identity invites consumers to adorn their picnic tables with these bright and festive artisan drinks.